Is the Money REALLY in the List?
This is one thing internet marketers don’t seem to ever shut up about, mainly because there’s some truth behind it. The thing that always bothered me about the phrase “the money’s in the list” is that it implies some kind of instant value: subscribers to your newsletter = money in your pocket.
The problem I have with this equation is that it’s like saying “the money’s in a high traffic, well-monetized website.” Obviously. Honestly, I think half the reason many internet marketers preach “the money’s in the list” is so they can use their affiliate link to MailChimp or another subscription mailing service. I’m purposely leaving out my affiliate link here.
Really, the money is in how you use your list. Having a list is a lot like running a niche affiliate site – you can’t just focus on getting traffic – you must also focus on converting that traffic. Keep reading, and I’ll keep ranting…
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