The exposure rendered by diverse content marketing platforms are encouraging businesses to boost their brand recognition across the world. They are using the power of their content to stimulate their marketing efforts towards the achievement of determined business goals. In fact, today’s content marketers are taking advantage of new-age marketing methods to reach a maximum number of people in a short time span.
Since there are multiple things to consider, such as creating content, SEO optimization, building email lists, exploring social media channels and other web platforms to generate leads, you need to ensure that you use a well-supported CMS platform for an effective content marketing. This is a situation where WordPress comes to relevance. The ample range of plugins offered by WordPress makes it super easy to improve all your content marketing efforts. The platform encourages you to stay organized and work smarter.
WordPress comes with a plethora of powerful plugins that will help you plan and implement a successful content marketing campaign with ease. The following WordPress plugins will take your content marketing efforts to new heights of success, leading you toward a higher conversion rate and increased sales.
Here we go!
Plugins for Planning a Content Marketing Strategy
No matter how familiar you are with the basic principles of content marketing, it is always difficult to roadmap an effective marketing strategy for generating the best possible results. Understanding your web audience needs and what they expect from your content (be it a blog post, article, forum, or any other visual content), is where it all starts.
Below are some of the best WordPress plugins that will help you plan a robust content marketing campaign for your business:
1. Editorial Calendar
Scheduling and managing a powerful content marketing strategy becomes super easy with the Editorial Calendar WordPress plugin.
With over half of million active installs and a 4.9 star rating, the plugin has become one of the best WP plugins for planning and organizing effective content marketing. Use this plugin to get an overview of your blog posts. You can even schedule your blog posts with a user-friendly drag-and-drop interface.
The drag-and-drop feature also enables you to change the dates of your posts so that you can reschedule them to another date with ease. Content marketers love this plugin because it allows them to edit times, titles, and content with ease, and lets authors see and manage posts on the fly.
It is one of the best scheduling plugins for WordPress that allows you to organize your content marketing strategy effectively. The tool lets you build an editorial calendar, schedule social media posts, collaborate with team members to help you speed up your content marketing efforts.
You can even integrate additional tools to manage all your content with ease. Use this plugin to overview your blog schedule in one place – editorial calendar. Promoting content on social media channels becomes extremely easy with CoSchedule. You can plan, create and publish all your content quickly and easily.
Tip: You can try a 14-day free trial before investing in any paid plans.
Plugins for Creating Engaging Content
Creating unique, engaging, and quality content is the first step toward a successful web marketing campaign. If you want to boost the readability of your content, then use innovative ideas and techniques. Here we bring a plugin that will help you create shareable content for your online promotional activities:
Make your blog posts more appealing by adding quality and relevant images into it. ImageInject is an excellent WordPress plugin that can help you insert visual content within your blog posts in a matter of minutes.
The plugin helps you add the most relevant image to your post by finding it from a huge Flickr database. It even helps you embed the required attribution links next to your image.
Plugins for SEO-Optimized Content
Take your content marketing efforts to the next level by optimizing everything for popular search engine platforms. This will allow Google and other search engine bots to read and index your content in order to get higher ranking in the SERPs. With the help of the following plugins, you can improve the SEO ranking of your site:
4. Yoast SEO
Optimize the content of your website for multiple search engines – be it Google, Yahoo, or Bing. Yoast SEO is one of the most popular SEO plugins for WordPress that helps you create a SEO-friendly meta title, meta description, and meta tag of your site.
This plugin not only improves your site’s visibility in search engines but also boosts the CTR for organic search results – which is good for your web business.
5. All in One SEO Pack
All in One SEO Pack is also an ideal option for you if you are optimizing your site’s content for search engines. It is one of the most downloaded plugins – more than 30 million active installs. You can use this plugin for multiple purposes such as:
- Submitting your XML Sitemap to search engines for better ranking
- Supports Google Analytics
- Advanced Canonical URLs
- Google AMP (Accelerated Mobile Pages) support, etc.
- Apart from this, you can also optimize your metadata for getting higher ranking on search engine result pages.
Plugins for Promotion of Content on Multiple Web Channels
Now’s the time to promote your content on different web channels and social media platforms. With the help of the following plugins, you can amplify your site’s content across the web:
Monarch in an incredible plugin by Elegant Themes that can help you create eye-catching social sharing icons for your web pages and posts. The plugin helps you embed multiple social media buttons on your site so that your visitors can share the posts on other social networking sites with ease.
You can use this plugin to see how much your blog post has been shared by web visitors. There is also an option to display slide-ins and popovers to enhance your marketing efforts.
Overall, Monarch makes it easy for you to execute your content marketing strategies quickly and effectively.
7. WordPress to Buffer
Direct more people toward your site by sending your posts or pages to your Buffer account to setup and schedule social posts across multiple social media platforms. WordPress to Buffer automatically sends an update to your Buffer account for scheduled publishing to social networking sites whenever you publish or update your site’s content.
This can be an ideal plugin for those who’ve already installed the Buffer app for social media management.
Plugins to Grow your Email List
Once you are done with content promotion, make sure you convert your web visitors into potential customers or subscribers. Email marketing practices can help you achieve your goals with ease. You can create beautiful and engaging newsletters to encourage web visitors to become your subscribers. Below are a few plugins that will help you grow your subscriber list:
8. MailChimp for WordPress
Grow your subscriber list by installing the MailChimp for WordPress plugin on your website. It is an ideal tool for those who want to capture and convert leads.
The plugin helps you create user-friendly and responsive sign-up forms that you can use to grow your email list. It is an incredible plugin that lets you boost your email campaigns by encouraging visitors to become subscribers on your site.
Use the SumoMe WordPress plugin to create enticing sign-up forms and opt-in forms for your WordPress site. Encourage your web visitors to submit their email address or any other personal information whenever they visit your site using this plugin.
Once they become a part of your email list, you can easily connect with them and encourage them to become regular visitors to your site.
Analytics and Testing Plugins
Always keeping track of your content marketing performance is vital to ensure you are going in the right direction or not. Fortunately, WordPress offers a powerful plugin that will help you achieve your goals with ease:
10. Google Analytics by MonsterInsights
This incredible plugin by MonsterInsights that will help you track the overall performance of your WordPress site. All you need to do to integrate the plugin is to embed your Google Analytics tracking code to generate after installation. This will generate highly-interactive stats and analytics related your site traffic.
With the help of this plugin, you can gauge the success of your content marketing efforts.
With the help of these ten WordPress plugins, you can take your content marketing efforts to the next level. All the plugins mentioned above in these blog post will improve your entire marketing efforts and helps you generate quality leads for your business. But it’s always possible that we missed a few. What’s your favorite plugin for bolstering your content marketing strategy?