The SEO game is becoming harder every single day. Google constantly makes changes to its algorithm that hit more and more sites. Even ranking for long tail keywords is not as easy as it was several years ago.
This made us start thinking about other ways to generate traffic and make money online. In this post, I’m going to teach you one of the ways that not many people use: YouTube ranking.
Some people call it VSEO (Video SEO); others call it YRO (YouTube Ranking Optimization). Either way, it means ranking videos on Google and YouTube.
These are different things, but both can get you traffic and make you money, and both are affected by similar factors. That means that optimizing videos for YouTube is the same as optimizing videos for Google. Getting your video on Google’s top 10 is much harder than getting it on YouTube, but believe me, it is much easier to rank a video on Google than it is to rank a web site on Google.
Google loves to place videos in top 10 positions!
YouTube optimization is a very powerful way to get instant keyword-targeted traffic. This isn’t just theory, but something I’ve actually done. I collected a large number of leads in about a month by uploading one tutorial video on a WordPress plugin I built – Newsomatic, which ranked instantly on YouTube for keywords like news generator, news wordpress, wordpress newsapi, automatic news site, automated wordpress news plugin and more.
Now I’m going to share with you the key to ranking YouTube videos, and doing it with ease. There are several important factors that affect your video ranking.
Video “On Page” Optimization
Think about this like On Page Optimizing for a website. What is the first thing you have to do when optimizing a website? Choose your keywords. The same thing applies to your video. First, you choose your keywords.
Tip: YouTube optimization is maybe a thousand times easier than Google optimization, so you can choose keywords that are much more competitive on Google. Sometimes you’ll be able to rank for those keywords fast, so don’t choose only long tail keywords.
Title: This is one of the most important ranking factors for your videos. Always use your keywords in the title.
Body: I would suggest that you write a good length article with your keywords used naturally (3-4% keyword density).
Tags: Using your keywords in your tags will help you to get ranked on YouTube but not on Google. The YouTube algorithm pays more attention to tags than Google’s algorithm.
Internal YouTube Factors
These factors are probably some of the most important for your YouTube ranking. They are: views, ratings, favorites, and comments.
A lot of people try to generate fake views and ratings for their videos. This is something that I suggest you do not do.
The best way to generate natural views, ratings, and comments is to create good videos. If you go and watch my videos I make about my plugins, you’ll see that they are not promotional videos, but instead, they are tutorials. They will teach you how to configure and use the plugins I built. This is something people want to learn, so they watch, re-watch and rate it.
Another way to increase your rating is to simply ask people to rate your video. Believe me, if you have a good video and you just ask people to rate and comment on it, they will do that. Just create a little annotation “Please Rate, Comment, Subscribe.”
Don’t try to generate fake views and ratings because this may lead to your video being deleted. Just keep things natural.
“Off Page” Video Factors
Sometimes, even all the tips that I’ve given above still won’t be enough to get your video onto the first page. If the competition is hard, you also have to get links to your video. Actually, links tend to help you more when it comes to your Google ranking, but your YouTube ranking will be affected too.
Think about getting back links for your video in the same way you consider getting links for any website. The difference is that you don’t need to create so many links and wait a long time until you rank high. If you have your own strategy that works for ranking sites on Google, I can guarantee you that it will work for ranking your video on YouTube — actually even better than it does on Google. But if you don’t know what to do, here are several ways I use to get links to my video:
- Social bookmarking
- Forum posting
- Blog commenting
- Article writing
Keep in mind that if your video contains high-quality content, many sites with high PR may link to it. It is much easier to get natural links from people you don’t know to your videos than to a regular web page. Many sites and blogs love adding YouTube videos, and if your video is the best in your niche, you may see it on a lot of sites and blogs in a very short time.
Although YouTube ranking is easier than Google ranking, it is not something that is 100% guaranteed. I personally do it with great success. I’m sure that if you try it, you will love it and can do just as well!
What Does It Take To Get A YouTube Video Noticed?
It doesn’t matter why you are posting a YouTube video, whether you are a business or an individual; the point is that you want people to view your video. If you are a business owner, you want as many people as possible to see your video promotions so that they will be driven to your website and buy your products.
If you are an individual, you may have a video that you believe to be cute, funny or strange and want to get as many YouTube views as possible. Individuals who have posted videos in the past with a large number of views have become instant celebrities. Maybe this is what you want?
If it is, what are some ways that you can drive people to your video, sometimes multiple times?
There are some mechanical, technical suggestions that will make people want to view your video (or continue to view it once it has started):
- Keep the camera steady (some people get motion sickness when watching a video that constantly shakes or moves)
- Avoid quick movements and zooms
- Hold the camera lens parallel to the ground or horizon (a slanted picture is difficult to watch)
- Think about the story you want to tell – make sure you ask why anyone would want to spend precious time watching your video
- Edit your video if it needs it, and do not make a video that is too lengthy for your story – keep it short and sweet.
How to Grab the Attention of Your Audience
Once you have created your video, create a title that will grab people’s attention. Use YouTube editing capabilities to choose a thumbnail for your video that people will look at and wonder what the rest of the video is about. This is a powerful tool, especially when you are using YouTube views!
Next choose how the video is categorized. Think about your potential audience and place it carefully in the correct category. Employ SEO ideas with tags in a succinct, yet informative description so that a search will send your video near the top of the search engines.
Once these things are in place, the idea is to promote, promote, promote. You can do this via blogging or email. In addition, bookmark to your video or post it outright on social networking sites such as Facebook, Stumbleupon, LiveJournal, Ning, Buzznet, Delicious, Flickster, Flickr, Google+, Pinterest, and Orkut to name a few. Facebook in particular has been a boon to people who want their videos to go viral (and a pain to others who didn’t want that to happen at all!).
The most watched videos are, of course, the ones that are the most entertaining. If your video is boring, people will stop watching it in the middle, will not revisit the video and will not send friends to see it. Even if you choose to “buy real YouTube views” from different websites that offer this service, it won’t help your video get as popular as other videos that are truly inspirational, entertaining and well-thought-of.
Getting the word out initially about your video is easy if you are already an active member of the YouTube and Facebook communities. If you are a business looking to use this as a video marketing tool, be sure to mention your website multiple times and always have a text version of your website that is visualized at some point on your video.
Using keywords strategically is also very important. Think of it this way: When you go to a search engine and type in keywords to find information, what are you hoping to see in the search list? As a business, you have to think backwards and think of what keywords potential customers will type into that search engine box that will help find *you* specifically.
With a little thought put into production and promotion, YouTube videos can be a gold mine, whether you choose to buy YouTube views, engage in promoting the videos yourself through social media, blogging and SEO, or combine all of this together.