It doesn’t matter why you are posting a YouTube video, whether you are a business or an individual; the point is that you want people to view your video. If you are a business owner, you want as many people as possible to see your video promotions so that they will be driven to your website and buy your products.
If you are an individual, you may have a video that you believe to be cute, funny or strange and want to get as many YouTube views as possible. Individuals who have posted videos in the past with a large number of views have become instant celebrities. Maybe this is what you want?
If it is, what are some ways that you can drive people to your video, sometimes multiple times?
There are some mechanical, technical suggestions that will make people want to view your video (or continue to view it once it has started):
- Keep the camera steady (some people get motion sickness when watching a video that constantly shakes or moves)
- Avoid quick movements and zooms
- Hold the camera lens parallel to the ground or horizon (a slanted picture is difficult to watch)
- Think about the story you want to tell – make sure you ask why anyone would want to spend precious time watching your video
- Edit your video if it needs it, and do not make a video that is too lengthy for your story – keep it short and sweet.
How to Grab the Attention of Your Audience
Once you have created your video, create a title that will grab people’s attention. Use YouTube editing capabilities to choose a thumbnail for your video that people will look at and wonder what the rest of the video is about. This is a powerful tool, especially when you are using YouTube views!
Next choose how the video is categorized. Think about your potential audience and place it carefully in the correct category. Employ SEO ideas with tags in a succinct, yet informative description so that a search will send your video near the top of the search engines.
Once these things are in place, the idea is to promote, promote, promote. You can do this via blogging or email. In addition, bookmark to your video or post it outright on social networking sites such as Facebook, Mix, LiveJournal, Delicious, Flickr and Pinterest to name a few. Facebook in particular has been a boon to people who want their videos to go viral (and a pain to others who didn’t want that to happen at all!).
The most watched videos are, of course, the ones that are the most entertaining. If your video is boring, people will stop watching it in the middle, will not revisit the video and will not send friends to see it. Even if you choose to use Google Ads to buy views, it will give your videos a boost, but to be honest, it won’t help your video get as popular as other videos that are truly inspirational, entertaining and well-thought-of.
However, if you choose this path, the below video will help you get through with Google Ads for YouTube:
Getting the word out initially about your video is easy if you are already an active member of the YouTube and Facebook communities. If you are a business looking to use this as a video marketing tool, be sure to mention your website multiple times and always have a text version of your website that is visualized at some point on your video.
Using keywords strategically is also very important. Think of it this way: When you go to a search engine and type in keywords to find information, what are you hoping to see in the search list? As a business, you have to think backwards and think of what keywords potential customers will type into that search engine box that will help find *you* specifically.
With a little thought put into production and promotion, YouTube videos can be a gold mine, whether you choose to buy YouTube views, engage in promoting the videos yourself through social media, blogging and SEO, or combine all of this together.