Marketing can be a very complicated process, especially when your customers know that they are on the receiving end of the advertising. In the modern age of the Internet, fewer people want to be sold on something and more people want to be informed. That’s why while you still want press releases and killer product pages, you also need something more.
That’s why it can be a great idea to invest in creating a stellar white paper or infographic. This works almost like passive marketing, because it helps to establish you (or your company) as an expert in your field. You are providing the audience with useful or interesting information, and then they see that you are the source. This adds value and credibility to your brand.
In the case of infographics, good ones will oftentimes get picked up by popular blogs that report on your niche, whether it is related to automobiles, Internet marketing, the wedding industry, or any number of other areas. This again works as “free” advertising for your company, since your logo or brand name is attached to that infographic.
There are many free solutions out there, that will help you create your own infographic easily. As a prime example: Canva.
Best of all, you don’t really need to produce the infographic yourself. There are many freelancers on the Internet who are available to complete the entire process for you, including the background research, layout, typography, and more. Outsource to these professionals, have your name attached to the project as the official sponsor, and enjoy the passive brand awareness building.