Adii Pienaar, Comversio
I released the first WooThemes theme in November 2007 via my own blog. In the months that lead up to the release, I used my blog to tease my progress on the theme and also write about the various considerations going into the theme (in WP themes in general). Back then though, gaining traction or captivating an audience was much easier than it is today, but I think there’s a technique within that, that could still apply today.
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