How to Conduct a Website Self-Evaluation

My wife now knows not to ask me “Have you seen that web site?” since my response the majority of the time is usually similar to “It’s terrible”.

Here’s my problem: I started coding HTML many years ago. I’ve studied usability and web analytics just as long. So I have a bit of a bias.

So what is a small or independent business owner to do? I’ll give you my top tips to conduct a site self-evaluation.