Millions of websites have been receiving facelifts over the past few years because of the recent popularity of mobile browsing. Designing options like parallax scrolling are also presently available. Websites that are poorly designed and preventing consumers from connecting with brands of their choice. We are looking at 5 common flaws that hold back your website which you should be improving upon because they are hurting the overall engagement of the site with consumers.
Using an unresponsive design
Presently nearly 40% of modern searches are conducted on mobile devices such as smartphones and tablets. It is extremely important to have a website which can display properly on mobile devices for businesses. However, estimates are available that fewer than 17% of the 876 million websites, which have been created, have a responsive web design. This is a major problem for businesses that are generating leads online especially after Google introduced a search update that penalizes unresponsive websites during mobile searches.
Using a free website builder
The number of companies which are offering drag-and-drop apps for website building and allowing users to launch a fresh website within minutes is increasing by the day. While the services may look attractive to many there is a serious problem with the design facet which adds a number of lines of the back end code slowing down the loading time of the website. Over a period of time, it leads to performance issues apart from countless errors.
People who have budget restrictions but nevertheless want to launch a website should consider the purchase of a premium theme which will have the looks and style of a website that will be ideal. People should also consider hiring a talented developer who can complete the task for them cost-effectively.
Overlooking the actual design elements needed
Many businesses are going entirely overboard and ignoring the design elements of the website which are essential. They tried to include a number of customizations, which lead to similar issues as discussed earlier. The lack of proper design elements distracts the reader from the content published on the website. Businesses must bear in mind that the website with few design features can also be a deterrent to visitors and therefore it is essential for them to find the right balance.
It is also necessary for businesses to apply a similar concept to photographs, videos, banners and other types of graphics without ignoring them. Websites, which have a properly designed page, will attract the customer’s eye and coerce them into making a favorable decision.
Failure to capture customer information
One can come across a number of websites with numerous ad placements and quite a few domains spend huge sums of money and time with advertising to drive customers to their website forgetting the need to capture leads. A customer that is not captured as a lead is unlikely to return back on his or her own. This requires the domain owner to invest additional sums of money and devise strategies to entice the customer back. Many corporations are wasting millions of dollars every year after being trapped in this vicious cycle because they never made an effort to capture the information of the consumer.
Creating an opt-in offer on the homepage, which will appeal to the visitors, can easily eliminate this problem. The opt-in offer need not be complicated and can be as simple as an instant discount or some free shipping on the retail sites. Website owners must consider having the opt-in offers on the homepage of the website.
Having high-quality content throughout the website
Search engines are ranked according to the quality of the content they display on the websites. Domain owners are spending thousands of dollars when building sleek and beautiful sites but are ignoring the need for quality content. The lack of quality affects more than just search results because it is considered as the best way to engage visitors and increase conversion. Understanding whether the content on the website is high in quality is not a difficult task because people need to look no further than the click-through and bounce rates of visitors. Domain owners must give adequate consideration to the content when designing a website just that they do their best to make the website look attractive.
Mentioned above are 5 common flaws that have the potential to hold back your website. Overcoming these flaws will not be a challenge for domain owners that are concerned about their business.