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Marketing and Selling Private Label Rights Products – All You Need to Know About PLR


Marketing and Selling Private Label Rights Products – All You Need to Know About PLR

With or without private label resell rights, there are many ways you can benefit from PLR content, and I’ll be explaining most of them over the next few pages of PLR training.

It’s really a question of how creative you want to get, and how much work you’re willing to do. Generally speaking, you’ll find that the more you put into a PLR product, the more you’ll get out of it.

Simply turning around a product with private label resell rights and marketing it unchanged is the most obvious, easy and – not surprisingly – most popular route. All you need to do is make a couple of minor edits to the sales page and you’re good to go.

Be sure to read the PLR license terms carefully before buying if this is what you plan to do. Private label resell rights are not granted with all PLR products. Some do not allow you to sell the private label rights to your own customers, limiting you to selling the content without passing on any rights.

Open the sales page in a text editor, add your own name together with a sales link obtained from your payment processor and save. Once that’s done, upload the sales page and PLR source files to your website and you can begin selling.

Market Your Business With The PLR Source Files

If you plan to take advantage of the private label resell rights like this, I suggest doing just a little bit more before you start selling. First of all, buy high quality PLR e-books on a topic that’s in line with the focus of your business – you don’t want to use sub-standard products for this.

Once you’ve got your products, edit the PLR source files (usually MS Word docs or plain text files) to add your own name and website link in the page footer or header. Next save a copy as a PDF in the free Open Office (Win) or Neo Office (Mac). Finally, replace the original set of PLR source files and PDF version with your new ones and upload them to your site.

Now the product you are selling has added value to yourself and your business. Not only have you as good as become the original PLR product creator (it’s not necessary to own, or claim you own the PLR copyright for this method to work), you also have a PDF version bundled with the PLR source files that links back to your website. And because you bought PLR e-books that are relevant to your business, those links will bring you highly targeted traffic!

Many buyers of your modified private label resale rights package will do absolutely nothing more than read the PDF file (sadly, some will never even get that far). Of those buyers who decide to resell their purchase as a PLR package, the vast majority will simply upload and sell the whole lot unchanged (as you yourself probably would, had you not read this).

Few “turnaround” buyers like these will know how to make their own PDF from the PLR source files, even if the idea occurs to them – and if it does, most will be too lazy to bother anyway. You’ll also have some buyers who will just sell or giveaway the PDF file alone as an e-book.

It’s also general practice to simply resell private label articles without changing anything. However, I think it’s worth the effort to at least combine a couple of different PLR article packs together. That way you are able to offer prospective buyers something more unique, and perhaps of better value.

More on PLR Copyrights

When an author or programmer creates an original work (something new), copyright is automatically established and he/she becomes the copyright holder.

It’s not necessary to specifically register the copyright, although it’s a good idea where there’s a possibility of disputes over ownership arising in the future.

Copyright is similar to personal property in that it can be transferred to anyone else at will.

Although it’s not a requirement, when transferring copyright from one owner to another it’s a good idea to note the transfer in writing, especially for purposes of legal proof. You can also register transfers at the Copyright Office of your country for additional security (unnecessary for most people).

In addition, the creator of an original work can choose to license the use of that work to someone else according to specific conditions, without relinquishing copyright.

PLR Copyright Issues

When it comes to PLR products there is no specific standard.

Take as an example an e-book written by a freelance author / ghost writer for a client who will sell the e-book as PLR. The creation of the e-book would usually be considered as “work for hire” – in receipt of payment for the work carried out, the author would relinquish all claims to copyright in favor of the client.

The client then takes the e-book and sells it with a Private Label Rights license.

Whether or not copyright is transferred to the PLR purchaser is often unclear from reading the terms of the license, which is usually little more that a list of things you can do with the product. But if transfer of copyright is not explicitly stated in the PLR license, it’s safe to assume it isn’t transferred.

Legally you cannot copyright material for which someone else owns the copyright, unless they transfer the copyright to you.

Some sellers of private label products clearly state that purchasers may not claim copyright. Others say that you may only claim copyright if you make substantial changes to the original private label content, without clarifying what qualifies as substantial changes in their eyes.

What The U.S. Copyright Office Says

A “derivative work,” that is, a work that is based on (or derived from) one or more already existing works, is copyrightable if it includes what the copyright law calls an “original work of authorship.”

Any work in which the editorial revisions, annotations, elaborations, or other modifications represent, as a whole, an original work of authorship is a derivative work or new version.

To be copyrightable, a derivative work must be different enough from the original to be regarded as a new work or must contain a substantial amount of new material. Making minor changes or additions of little substance to a preexisting work will not qualify the work as a new version for copyright purposes.

Compilations and abridgments may also be copyrightable if they contain new work of authorship. When the collecting of the preexisting material that makes up the compilation is a purely mechanical task with no element of editorial selection, or when only a few minor deletions constitute an abridgment, copyright protection for the compilation or abridgment as a new version is not available.

Only the owner of copyright in a work has the right to prepare, or to authorize someone else to create, a new version of that work.

The copyright in a derivative work covers only the additions, changes, or other new material appearing for the first time in the work. It does not extend to any preexisting material and does not imply a copyright in that material.

PLR Copyright And You

I’m not a lawyer, so don’t take this as legal advice, but I think a court of law would rule that having been explicitly granted permission to modify the original and create derivative works from it, you have the right to claim copyright of that derivative if your own original content constitutes more than half of it – quite possibly even less than that.

It’s probably a mute point anyway where a book is concerned – once you’ve changed that much of the content, unless you’ve retained entire paragraphs verbatim from the original, it would be nigh on impossible to prove that your work was derived from a particular PLR product (unless the original content was something truly unique, like a revolutionary new way to treat cancer or something).

In practice, where PLR products are concerned I think it’s fair to say that most of the time few would know, or care to know, who is claiming copyright for what.

PLR sellers aren’t in the business of spending their free time checking every article, e-book, software or whatever on the market to see if it too closely resembles a product they produced so they can sue. I suspect that most PLR sellers, having created content specifically to grant others the right to modify it, view the issue of copyright claims on PLR material as something not worth bothering about unless it causes problems.

The main reasons people producing derivative works want to claim copyright are to discourage blatant copying of the work by others and the benefits ownership of copyright confers on their own professional image. Few are likely to consider court action even if the work is copied or stolen. The copyright symbol is a bit like a sign warning of dogs – strangers don’t know if there are really dogs there or not, and are likely to err on the side of caution. Claiming copyright on PLR material only really becomes a problem if one buyer of a PLR product attempts to sue other buyers for copyright infringement – something I don’t think would wash in court anyway.

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