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Buying And Selling Websites – Marketplace Tips


Buying And Selling Websites – Marketplace Tips

When buying websites, the usual rule of thumb is 10 months of revenue. Lately that has changed with the Google algorithm updates making the predictable traffic and revenue something of question even within a few months of taking ownership.

The process of buying a website is more like gambling in Las Vegas now as to how well the digital property will perform in the future. Traffic could die overnight or it could skyrocket in a month. No one is sure.

If you are interested in buying website still, the leader in the marketplace is Flippa. Flippa has the highest quality of websites for sale available. Another place to check is the marketplace on DigitalPoint. While the quality of the sites are lesser and usually small, the freshness of the listings are few and far between. Either place you check though results in much due diligence before you should even consider placing your first bid.

One of the first things you should do is to verify some statistics about the website you are looking to buy.

Most of the types of website for sale that you will see include blogs, Affiliate ClickBank sites, Amazon affiliate sites, sales pages, niche informational sites, dropship e-commerce, forums, membership sites, and other niche community types. This covers most of what is out their for sale.

If you are selling websites, looking for buyers of your digital property is your first concern. By giving potential buyers as much information as possible about your sales and traffic will help get you the most qualified buyer for the best price possible.

Selling websites are as much of a gamble as buying them, so due diligence in your listing is important for the ultimate success of your sale.

Website Traffic Statistics

Website traffic estimation can be a tricky item. Website traffic estimators typically have a very useful interface that provides unique visitors and the ability to see related websites or compare several websites at once. Information is typically easy to understand and the layout is good to find your way around. Accuracy can be a concern, as there is never a 100% guarantee of the site analysis – rather it is more like “Here is our best guess” on what the site is doing. It is meant to help you in your website research, not be your final answer.

Sometimes data is exact, sometimes not is the important thing to note. As rankings can change hourly with some websites, data is sometimes delayed in reporting. It is important to check often if you are researching a website carefully.

You can use our web traffic estimator to get an idea about a certain site, but always keep in mind to use it as a baseline, as really the only the webmaster of the site you are researching has all of the official stats.

I hope this helps shed light on how Website Traffic Statistics work online.

The Accuracy of Alexa Stats

A website traffic and trend analyzer known as Alexa has been around for many years. Thousands every day go to Alexa to check the rankings of some of the most popular websites in the world. What is known as the “Alexa Ranking” is where this tool places websites in a ordered list of how it estimates the amount of visitors a certain website receives. But can you count on Alexa to be an accurate estimate of a website’s traffic or not?

When it comes down to it, placing all your bets with only the Alexa ranking of a website is bad move. Alexa’s bots can only crawl and estimate with a general idea of where a website ranks over others. The stats are also skewed with many insiders saying that Alexa only updates data periodically due to the sheer demand and amount of websites on the Internet.

Using the stats from Alexa should only be one tool that you use to guess a website’s traffic and visitors locations. Alexa provides what it can best predict of certain elements of a site including Global Rank, Country Rank, Bounce Rate, Daily Pageviews, Time on Site, and Visitor Demographics like age, income, and gender. Again, the truth is that Alexa can only pull this information from users who track this data from the Alexa toolbar and bot guessing.

Everything leading up to the final calculation can be easily wrong or very right. However how do you know which one it is? The answer is that you can not unless you are the website owner or a manager with access to the verified analytics data. As an outsider you can not use Alexa for accurate stats. It can be used though to get a general idea of where a website ranks on the Internet and another helpful tool in your traffic spy research.

How Much Is My Website Worth?

Have you ever wondered how much your website is worth? Many website and blog owners wonder this very same question each day, but estimated the actual value of a website depends on many factors. Some of those factors include traffic, page rank, traffic sources, audience, nature of the content, amount of sales if a product or service is sold, and many other considerations.

Long story made short, there is no single automated way to determine the value of a website using an online service. Some Internet spots that claim to offer a valuation of your website that is automated can not be trusted as realistic. However others can get you in the ballpark of a price you could consider starting with at least.

So what are the factors these sites use to determine value of an online property? Those factors include (but are not limited to) : Alexa Rank, Estimated Traffic, IP Address, Country of Origin, Estimated Ad Earnings, Meta Information, and others.

The important element to bring to your research is by taking all of these factors together, and building a formidable case on the value of a web property.

View Any Website’s Backlinks Online

Backlinks on your website is what makes most search engines know if your resource is popular or not. Search engines like Google and Bing count website backlinks as a vote towards credibility and authority when choosing to rank your website in their listings.

Over the last few years however the quality of backlinks have become more important with link spam and gaming of the algorithms becoming a larger problem for the search quality teams to combat. No longer can you take the links pointing to your website for granted and you have to review them on a consistent basis to make sure quality links are what you have and not spam.

Quality backlinks are those links which are built naturally over time and not by you. People should want to link to your website if you have provided a useful amount of information they haven’t found somewhere else. Building links on low quality sites to simply rank has become a method that Google frowns upon and your website could experience the wrath of a downgrade should you get caught doing so.

Other times negative SEO, or backlink building by your competitors to spam sites and pointing at your website in order to bring you down has become very popular also especially in very competitive niches. While it is not right it has become the way of the online world and a matter of business like it or not. While one might think that keeping such unethical practices in check would be hard, Google has introduced a disavow tool to help you discredit bad or spammy backlinks when you start to see them show up in your Webmaster tools section.

Finding these backlinks can be done with the following few tricks and free tools:

  1. Use the – – in the Google search box for free to see a profile reported by Google themselves.
  2. Use Google Webmaster Tools links section to see what is credited by Google for pointing at your website.
  3. Free limited tools from Ahrefs or Majestic SEO are also helpful in finding backlinks to your site.

Keep a track of what is going on with the backlink profile of any website, to prevent getting caught off-guard by bad link building practices or negative SEO, when purchasing new websites.

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