If you’re a business owner, there’s a good chance you already have a blog for your business. And in the event you don’t have one, it’s probably something you’ve thought about on multiple occasions.
The reason that blogs are becoming a standard component of business websites is because they work. Blogging is a proven way to attract potential customers. However, that doesn’t mean blogging is a magic solution that’s going to double the size of your business overnight.
In fact, many business owners are disappointed by the results they get from blogging. Because they’ve seen so many good things about it, they don’t understand why they’re not getting the same results. And the reason some businesses still don’t have a blog is because their owners are worried about sinking a lot of time into something that turns out to be ineffective.
Whether you want to grow a business blog or get one off the ground, here’s what you need to do to get real results:
A blog doesn’t suddenly turn into a flood of potential customers. Instead, it’s something that needs to be built over the course of time. The main reason a lot of businesses fail to see results from their blogging is because they give up after just a month or two.
Although it can be frustrating to publish posts that very few people read, you simply have to keep going. By remaining consistent, you will start to build momentum for your blog.
Focus on Value, Not Promotion
Because it takes time to write blog posts, many businesses make the mistake of thinking that the only way to maximize the value of this effort is to fill their posts with promotional content. Since the real value of blogging comes from its long-term growth, it’s important to resist this temptation and instead focus on providing as much value as possible in every post.
Engage with Readers
You’re writing to real people. Not only should this fact be reflected in the tone of your posts, but you also want to interact with readers whenever possible. That means taking time to respond to any comments that are left or emails you receive. It also means that if your readers use Facebook, Twitter and/or Google +, it’s a good idea to spend at least a little time building a presence on those networks.
Turn Visitors Into Readers and Readers Into Customers
The best way to make the most of your blogging is to ensure that you convert as many visitors into readers as possible. You can do this by making it dead simple for visitors to sign up for your mailing list.
Once visitors become readers, the final goal is to convert them into customers. Although you don’t want to bombard them with sales emails, strategies like providing them with discounts that are only available to subscribers are a great way to achieve your final blogging goal.
What are your blogging plans for for the year ahead?