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How to Take Great Photos and Build Your Brand

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How to Take Great Photos and Build Your Brand

One thing is clear: images will help you increase awareness of your brand. A beautiful and unique photo of a house or green smoothie can convey with the blink of an eye that you’re a realtor or a nutritionist.

If you haven’t got time to record and post a full video to capture your audience every time you post, beautiful and unique images will in less time. The working descriptors here are, of course, “beautiful” and “unique.” Pictures taken with a flash in a dark room will do nothing for your brand, and worse, it may even hurt it by giving it an amateurish impression.

We must pay as much attention to our accompanying images as much as the words that make up the bulk of a blog post or bio on a website. Here are a few tips for both the uninitiated and for the experienced.

Invest In Props

If you’re planning on investing in the brand, invest in photography props. Lighting for cloudy days is a must, but rather than breaking the bank to get them, search on Craigslist for deals. Two lights are ideal (placed diagonally to the left and right of the object)—three is better (angled against the background to eliminate shadows behind the subject).

If you don’t have money for a tripod, consider giving this DIY trick a shot.

Natural Light Is Your Best Friend

Open the shutters or swing outside, because unless you’re prepared to use an Instagram filter, fluorescent light will deaden anything under it.

Be wary, however, of high noon, when stark shadows are made under eyes and noses. To eliminate shadow under a face for portrait shots, get a sheet of white paperboard from the office supply store and instruct your subject to hold it level to the ground, just outside the shot. It will reflect light into the shadows of the face.

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When You Don’t Have Natural Light

For small items, make a light box by covering the inside of the bottom half of a shoe box with white fabric and cutting out a hole for a lamp to shine into on one side. Your subject will have the appearance of being suspected in white light. Supplement with an additional lamp from the front of the light box if necessary.

For portraits, pick a blank space along a wall and position your lighting props on either side of your subject while having him or her hold a sheet of white paperboard somewhere under their chin to eliminate shadows.

Invest In A Good Camera If You’ve Got The Means

Canon’s superior shutter speeds make it ideal for action photography; Nikon is favored by portrait and landscape photographers.

This isn’t to say that many bloggers don’t save money by using their smart phones instead.

  • Ensure that your settings are in the highest quality.
  • Hold it like you would a camera to avoid blur. It helps to rest yourself against a solid object. Inhale and hold your breath before taking the shot. Better yet:
  • Use the timer so the action of touching your phone screen doesn’t cause blur.
  • Diffuse the flash on your phone by putting a small bit of tape over the light.
  • If using Instagram, remember the Tilt-Shift feature, which allows you to blur a section of your image to better emphasize another. Touch the screen after taking a shot; the Tilt-Shift button will flash on the bottom left corner of the screen. Click and continue.
  • Avoid digital zoom, which just dilutes the shot with pixelation. Get closer to your subject if possible and, if not, try taking the shot from another angle.
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Pay attention to the background

While plain white is simplistic and desirable in the current market (just look at Apple), having your subject stand in front of a brick, tiled, or graffiti wall can change the entire tone of the photo.

Remember The Rule Of Thirds

A well-proportioned photo can be dissected into nine equal parts, three squares by three squares, with the main subject being in the top or bottom and left or right third of the shot. Dramatic shots can be dead-center, but these are generally reserved for close-up shots of inherently dramatic subjects.

Edit Your Images

Not everyone can afford Photoshop, but PicasaPicMonkey, and GIMP are some free options.

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