You own a blog, but without the right strategies, it won’t get found by the general public. If you have a WordPress blog, it’s important that you implement tags, so that search engines can pick up on the site and its keywords. This can potentially boost your rankings on the search pages. As you may know, the better your rankings, the easier it will be for people to find your site. Knowing how to properly use tags is very important if you want it to benefit your WordPress blog.
The Basics of Tags
What tags are and how they should be used for your blog all comes down to the keywords or index words that represent the content of your posts. It’s important that you avoid stuffing tags into your blog posts because it can have a negative effect on your search engine optimization strategy. Plus, it would render useless as an effective form of navigation. An example of how to place tags for a blog post would be this:
You create a blog about fixing up a kitchen in your home, you would place tags related to the post. Some of the tags you could use for the post would be: kitchen remodeling, kitchen renovation, kitchen project, kitchen additions.
By using these tags, visitors to your blog will be able to search your site using those tags and find the posts that relate to that topic. All they have to do is click on the tag to find posts with that same tag. It will also help for your blog posts to show up in search engine queries. Just make sure that you only place relevant tags because you could get penalized – meaning your site will get poorly ranked by search engines.
When Should You Tag?
It’s not mandatory that you place tags inside of a blog post, especially if you don’t have a lot of others that relate to it. It’s best to use tags on your site when you have multiple blog posts about the same topic. For instance, if you had blog posts about installing new kitchen cabinets, buying new kitchen counters and repainting your kitchen walls, that all would fall under the “kitchen renovation” tag. Also, if you feel that using tags will help your visitors navigate through your site, then this can be explored. Otherwise, tags may not be for you and your readers.
Placing Tags On Your Site Effectively
When placing tags throughout your site, it’s important that you do so in a manner that is efficient. In order to ensure that you are doing this, you should use tags sparingly. Avoid using too many tags or placing the same tag on hundreds of posts unless they are truly relevant to that tag. The tags you do use for your blog posts should be no more than two words long (i.e. kitchen renovation, kitchen remodel, etc.). Your tags should also be specific to the post that they’re being linked to.
It’s alright if some of the words in your tags are similar, like remodel and renovate. However, you should avoid placing tags that don’t connect with the content as a whole. For example, if you write a blog post about installing new kitchen countertops, you wouldn’t use remodeling contractor as a tag – yes, it connects with your content in a minute fashion, but it doesn’t represent what the content is actually about.
Overall, you want to refrain from overusing or underuse the tags that you place on your WordPress blog. If you are using the same tags too often, then they are too general and should be made to be more specific to what you have written about. Then if the tag is only used 2-3 times throughout your site, then it pretty much pointless to use.
Getting Your Blog Tagged
As you are going through your blog posts to place tags, make sure to do it carefully. Don’t rush through the process, especially if you have hundreds or even thousands of posts to go through. The key is to make your tags as relevant to your posts as possible. There are plugins for WordPress that you can use to help you find and remove tags that are overused and underused.
Do you currently use tags for your blog? If not, do you feel that tagging is right for your blog?