Article marketing or publishing articles to generate traffic and build your list is not an overnight success story, but given reasonable time it is easily learnt and mastered.
These easy steps for writing SEO friendly articles need your persistence (commitment), a readiness to research and learn and a focus on delivering good useful information.
Initially, you will have to get used to the idea that you don’t have to write perfect syntax and grammar and all that. It does need to be clear and to the point – but some rules need to be deleted – e.g. – only write short paragraphs of about 4 lines average.
Use headings and sub-heading to assist readers scan the article. Make titles and headings catchy or attention-grabbing.
Learn what are keywords and how to use them naturally in the article. A keyword rich article will attract the search engines and their referring onto readers.
Use the main keyword in the very beginning paragraph as it will inform readers of the following content. Bold it too.
Don’t be spammy – over-use of keywords will not attract the spider bots more quickly – in fact, the opposite as it will seem to be keyword stuffing. Using related terms or synonyms is better and more likely to get ranking as the engines use latent semantic indexing to assess a page or site.
What you are after is the most popular keywords that are most frequently searched in your topic by your targeted audience.
For example, if it is about rose growing (niche), then use Google’s keyword tool or similar and search for related terms and phrases that have high demand and low supply. Terms like ‘easy ways to prune roses’ or ‘handy tips for rose care’ will come up. They are the good keywords for you to choose – rather than the larger, more competitive ‘rose growing’.
Keep article within the 400-500 word range usually. This will make you succinct and to the point – which your readers will appreciate.
Use everyday language – imagine you are speaking face to face with your audience – be friendly and conversational and, if it fits, don’t be afraid of a bit of humor.
One good exercise to help you learn the process of writing appropriate articles is to search on EzineArticles.com for the top five writers – two of them are in the 20,000+ published level. Have a look at their style and structure.
Actually, if you are looking for a niche to write in – a similar search on any online Ezines will give you heaps of ideas.