Google Analytics is Google’s tracking tool. Google tracks everything, it gathers data like a mad scientist and has done for ever or so it seems. So because they gather that data they are good enough to share it for the most part with its users if they know where to look. What we do with the data is up to the individual but most marketers use that data for improving their search traffic, better targeting their marketing effort and of course to make more money.
Why Google Analytics
It’s one thing to have a good blog with great content that gets a little traffic. But that’s just the start because very quickly you will need to grab and understand where your traffic is coming from so you can better write to take advantage of those traffic resources that are working for you. Fortunately with WordPress this can almost always be fixed with a Plugin or a widget. in this case we are going to add Google Analytics to our blog so we can take full advantage of the free resource that Google provides.
The Google Analytics Plugin I use
As with most plugins for WordPress there are more than a few that would do the trick very well. Unfortunately my experience is based like most peoples on what I already use or what has worked for me in the past. And so it is with Google Analytics. So having said that I use WordPress plugin called Google Analyticator Which you can get for Free by clicking THIS LINK. This plugin remains FREE as of writing this post so its a no brainer.
Grab a Google Analytics account- also free
The next thing you need to do is go to http://www.google.com/analytics/ and sign up for a free account. This takes a few minutes and will give you access to a whole bunch of other tools I will be covering in future posts. Once you have your account you should log in to confirm the account is working and your password is good. Then add your website using the ADD WEBSITE PROFILE feature towards the bottom of the page.
In order to use Google Analytics on your blog you have to paste the right link code in the plugin that assigns the tracking to that website. The code you use will look something like this UA-1234567-9. If you wanted to use Google Analytics on a static web page there is also a HTML code that you could add to the page for that purpose.
Setting your Google Analytics Plugin
Now you have the code you need you have to copy and paste that into the right spot in the plugin and SAVE the changes. If you forget to SAVE the changes then the plugin will not work.
There are a few settings to consider other than the code but these are explained in detail in the video above.
So that’s it your site is registered with Google and after around 5 or 6 days you can go check to see whats happening in regard to the visitor numbers to your blog and work on putting quality content online that draws a crowd. You need to be tracking your work and the effect your efforts have in order to be successful online. Google Analytics is the key.