This video is showing an update about Google Analytics removing support for YouTube channel tracking. For more info, watch this video!
🤔 ABOUT THIS VIDEO 👇
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services.
Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked.
The ability to establish a link between Google Analytics and YouTube was removed in November of last year. Channels with existing connections to Google Analytics were able to view new data up until the beginning of this month.
Google has made minimal effort to communicate these changes. If it weren’t for a notice at the top of a YouTube Help page the changes may have been missed altogether.
Google’s lack of announcements about this change could indicate the link between GA and YouTube wasn’t used by a majority of creators.
YouTube creators have always had access to a more complete set of analytics data in YouTube Studio. There was little incentive to establish a link to Google Analytics, unless GA was already a part of the creator’s workflow.
The connection to YouTube was less a necessity and more of an option that was offered out of convenience for people who regularly use Google Analytics to track other data.
Now, YouTube Analytics is the best source for marketers to access up-to-date information on YouTube channels.
For marketers who relied solely on Google Analytics, this could mean having to familiarize yourself with a new tool. Unfortunately, Google Analytics removed support for YouTube channels.
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