How to import the div class article structure, it doesnt seem to be working..

In ECHO, I'm trying create better structured articles by importing the article div class="article..". I have following the video and pasted the proper word into the RSS TO POST RULES page in FULL ARTICLE CONTENT IMPORTING OPTIONS, but the structure remains the same, with no fonts, bolds, bullet points, etc. Here is the issue--> http://prntscr.com/1w1dwwm Do you have anymore advice?